Written in Our DNA
Celebrating the beauty of every shade
"Imagine walking into a beauty store, only to be reminded that you don't quite fit in."
For a dusky woman in India, that feeling is all too familiar. She stands in front of endless displays, whispering to herself, "Will I find a shade that truly sees me?"
Kiki is born from her journey, from her voice that has too often gone unheard.
It's a tribute to the rich, beautiful tones that make her who she is. More than makeup, Kiki is a promise—a promise to shatter the barriers that have kept women of deeper skin tones from feeling seen, cherished, and celebrated.
This isn't just about products; it's about rewriting the narrative.
It's about looking into the mirror and seeing a shade that feels like home. Kiki is here to honor dusky skin in all its bold, unapologetic beauty.
We see you. We celebrate you. And together, we're ready to redefine beauty, one shade at a time.